Sunday, June 7, 2009

It’s About ‘Who’ you Know more than ‘What’ You Know

We post our CVs on a Monster or a Naukri and we think we’ve done our job. Think from employer’s shoes – wouldn’t s/he want to trust what you claim in your CV, wouldn’t s/he want to validate your candidature from an industry connection known to both you and your prospective employer?

May be it’s time we relooked at our job searching approach. Today, it’s about who (who can validate your potential) you know in the industry rather than how much or what you know. Job search through industry connections on social networking sites like are increasingly getting in vogue.
With millions of resumes hitting HR inboxes, candidates referred through social networks is becoming a popular way for recruiters to filter applicants.
Tarun Hukku, an active social networker feels jobs have become ‘Topic No.1’on networking sites. Hukku is the founder of the regional social networking site - Bangalore Business Network which belongs to Ryze - a business-networking site which has groups based on career and geographical regions.
“It’s easy for an employer to check out the subtler nuances of an applicant’s character which are usually never documented in a CV. For instance a quality like if a person is active on a social network and has a good standing amongst the members then the chances of him being a good team player are high.”
Indians, he thinks, are equal if not more active than most nationalities as far as online social networking goes. “In fact some sites have a dominant Indian presence. And this trend will continue to grow.”

Though job hosting portals are still in, traffic to social networking sites is amongst the fastest-growing on the Internet, claims ComScore Inc.
LinkedIn is thriving in the recession with traffic doubling to 6.9 million in February from 3.3 million a year earlier. Facebook today has 175 million-plus members.
Both Facebook and Twitter have career oriented online groups and applications like Jobster Career Network and sites like TweetMyJobs. In India there is Jobeehive, which not only does company surveys based on user generated content, but also has professionals networking actively.

Software engineer Kushal Das says “Connections on networks are people known to you through work or personally. Added to that if you have couple of recommendations from fellow professionals, it helps building the trust factor for the employer.”
Harit Mankad, manager in a software company, “In social network sites the jobs on display actually match your profile as against talking to consultants who don't always understand the job we do.”
Business Analyst Arun Ghodke who also social-networks for career feels, sites like “Linkedin have features to pinpoint the search for suitable job openings like posts on latest jobs opening etc. That helps.”

So what are you waiting for, get a public profile and start connecting to people.

Websites you could look at:

Linkedin , RYZE , Slip Squad , Tweet-My-Jobs , Facebook , Twitter , Meet Up , Jobeehive

For affective networking:

•Widen your network before getting into the situation of needing another job
•Keep your online profiles (Facebook, Twitter, Linkedin) connected
•Ping your contacts that you are looking for a change
•Help out your connections whenever you can that’s the best way to get noticed
•The more the number of connections and recommendations the better is your social credibility.

Happy networking to all!



  1. Good article..very informative

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